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That's because there's toothpaste white and there's Crest 3D White Strips White.

Whitening toothpaste only works on the surface, but Crest 3D White Strips safely work below the enamel surface.

Whitening like a $400 professional treatment. So much whiter!

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Crest. And Tri-Crest Whitening Emulsions for daily whitening with virtually no sensitivity.